An integrated wellness development, told as a single coherent vision.
The client owned the land, had architectural plans drawn, and had done real due diligence. He could describe what he was building — but he couldn't show it.
The existing website was unusable. The renderings were technical and flat. The concept — spa, integrated medicine, biohacking treatments, and residences operating as one cohesive development in Ojochal, Costa Rica — wasn't legible to anyone who hadn't sat across the table from him.
That's the problem early-stage developers most often have, and the one that costs them the most: a serious vision, illegibly communicated. Capital won't move toward something it can't picture. Neither will the medical practitioners, the buyers, the partners.
The work was upstream design — clarifying the vision itself before a single contract was signed.
Four interconnected deliverables, each designed to make the project legible to a different audience — buyers, investors, medical partners, the developer himself.
01 · Landing Page
The existing site was unusable. Rebuilt from scratch as a single-page narrative that walks visitors through the development's three layers — wellness center, medical offices, residences — and makes the integrated thesis intuitive in under a minute.
02 · Renderings
Took the architect's working renders and ran them through AI to lift them — atmosphere, light, materiality — into images that feel like the place rather than describing it.
03 · Concept Film
The same renderings, sequenced into a short film with music and ambient nature sound. The film does in 60 seconds what the original deck couldn't do in 20 minutes — it makes you want to be there.
04 · Medical Studios
The medical offices are the integration's hardest test — they're where wellness developments usually break character. Designed cohesively with the spa and residences so a dental appointment feels continuous with the retreat, not separate from it.
05 · Residences
Refining the condo design and finishes to be cohesive with the wellness brand and meaningfully more compelling — design moves applied across all residences to lift their perceived value and resale ceiling.
The original site plan put twenty-four units and a wellness center on a single acre — with parking sitting in the middle of the property, right where the tranquility was supposed to be.
The parking wasn't just inadequate. It was eating the project's emotional center. A wellness development whose first impression is a parking lot isn't a wellness development.
The client mentioned, almost in passing, that the adjacent lot could be acquired for $100,000.
I ran the business model. Put the entire parking program on the new lot, build it as a low-cost parking structure, and reclaim the original parking footprint for the experience it was always supposed to be. And on top of the parking structure: six new premium units — two-bedroom, two-and-a-half-bath, double-height living rooms — completing the unit mix the original plan was missing.
This is the work most early-stage developers don't get from their designers. Not just "make it look good" — but catch the constraint that's about to wreck the experience, run the numbers on a fix, and find the move that turns the constraint into upside.
The renderings, the brand, the film — those make a vision legible. This is the part that makes the vision buildable.
The Pumamala work isn't an "AI project." It's a design project that happens to use AI as a force multiplier at every stage.
In strategy: Every client meeting was recorded and processed into structured documents — meeting summaries, evolving positioning, strategic decisions — so nothing said in a conversation was lost or had to be re-discovered later.
In visual development: The architect's renderings were re-rendered through AI to lift their atmosphere and materiality, turning technical drawings into evocative environments.
In storytelling: The concept film stitches those renderings into a 60-second sequence with music and natural ambience — communicating a multi-million-dollar development's feeling in less time than it takes to read a paragraph.
None of these are demos. They're tools used in service of the actual deliverable: clarity, for a client who had a serious vision and needed it made legible.
"[Client testimonial will go here once the website rebuild ships and there's something concrete to react to.]"
— Nick · Developer, Pumamala
Have a vision that needs to be made legible?